The Bold Truth About Focus 🧘‍♀️ (It’s Not What You Think)

When we talk about “focus,” we often imagine something peaceful. A tidy desk. A clear mind. A candle flickering in a quiet room. 🧘‍♀️ And don’t get me wrong — those are all lovely things. But lately, I’ve been thinking about how bold it is to actually focus.

Because choosing what you want and giving it your full energy — in a world that constantly tries to pull you in a hundred different directions — that takes guts.

The word I chose for myself this year is Brave —
and what I’m learning is that bravery doesn’t always look loud.
Sometimes, it’s the quiet act of saying:

“This is what matters to me. This is what I’m going to show up for.”

The Focus charm was created to honour that intention.
Not perfection. Not hustle. Just gentle, consistent attention to what’s real and true for you.

But I couldn’t stop thinking about how Focus doesn’t exist on its own...

🦁 You need courage to protect it.
✌️ To set boundaries.
💖 To stop people-pleasing.
📣 To trust your own voice.

That’s where Bold comes in.

The Bold charm was the first word-of-the-year piece we made in the Good Girl Rebellion collection for 2025. It’s fiery, it’s confident, and it reminds you that showing up for your own life doesn’t need to come with guilt or apology.

And now, as Focus takes centre stage, I realise these two charms belong together 💕

✨ Focus is the quiet anchor.
🔥 Bold is the spark that keeps you moving.

They balance each other — one grounded, one electric — and together they feel like the ultimate 2025 talisman.

The Bold charm is leaving at the end of April, so if it’s been calling to you, now’s your time to make it yours. You can still pair it with Focus and wear your story on your sleeve (or around your neck or wherever you like really).

Because the truth is — it’s a bold move to focus on what matters.

And I think that’s something worth celebrating 🥂